Privacy Policy
Privacy Statement
We care about your privacy and are committed to protecting your personal
data. This privacy statement will inform you how we handle your personal data,
your privacy rights and how the law protects you.
This privacy statement applies to your use of any products, content,
features, technologies, or functions, and all related websites, mobile apps or
other online platform or applications offered by us. Please read this privacy
statement carefully before using our Services
1. Who are we?
KERALA RENT is an online platform for buying and selling services and goods
such as Electronics, Properties, Medical Equipments, Vehicles etc.
2. What
data do we collect about you?
2.1 Data provided through direct interactions
Registration and other account information
1. When you register to use our Services we may collect the following
information about you:
·
If you register using your Google account: first name, last name and email
address
·
If you register using your Facebook account: we collect first name and last
name as appeared on your Facebook account and Facebook IDs. In the event you
have provided permission to Facebook through their in-app privacy option (which
appears just before you register on our Platform), we may collect your gender,
age or email id depending on the permissions granted by you, and
·
If you register using your mobile number we collect your mobile number
2. Depending on the choices you make during the log-in to our Services or
during the process of engaging our
Services, you may opt to give the following additional personal data:
i. Your name
ii. E-mail address
iii. Mobile number
iv. Your credit card details in
case you want to purchase our paid services as defined in our Terms of Use
v. Copy of your identity proof
(driving licence, passport or aadhar card, whichever is convenient for you) and
real time image of your face, in case you have opted for the KYC verification
as available on the platform. Please note that the KYC verification is
currently available to limited number of users.
Communication through the chat feature on our
Platform
When you use our chat feature to communicate with other users, we collect
information that you choose to provide to other users through this feature.
2.2 Data we collect
automatically when you use our Services
When you interact with our Platform or use our Services, we automatically
collect the following information about you:
Device Information
·
We collect device-specific information such as operating system version,
unique identifiers. For example, the name of the mobile network that you are
using. We associate the device identifiers with your KERALA RENT account.
Location information
·
Depending on your device permissions, if you post an item on our Platform,
we automatically collect and process information about your actual location. We
use various technologies to determine location, including IP address, GPS,
Wi-Fi access points and mobile towers. Your location data allows you to see
user items near you and helps you in posting items within your location. In
case we need your location data we will first show you a pop-up which will ask
you to choose to allow or not to allow us to access your location data. If you
do not allow us to have access to your location data, you will still be able to
use our Services but with limited functionality. If you do allow us to access
your location data you can always change this later by going to the settings on
our Website or App our Platform and disable the permissions related to location
sharing.
Client and Log data
·
Technical details, including the Internet Protocol (IP) address of your
device, time zone and operating system. We will also store your login
information (registration date, date of last password change, date of last
successful login), type and version of your browser.
Clickstream data
·
We collect information about your activity on our Platform which includes
the sites from which you accessed our Platform, date and time stamp of each
visit, searches you have performed, listings or advertisement banners you
clicked, your interaction with such advertisements or listings, duration of
your visit and the order in which you visit the content on our Platform
Cookies and Similar Technologies
·
We use cookies to manage our users’ sessions, to store your preferences
language selection and deliver you relevant advertisements. "Cookies"
are small text files transferred by a web server to the hard drive of your
device. Cookies may be used to collect the date and time of your visit, your
browsing history, your preferences, and your username. You can set your browser
to refuse all or some cookies, or to alert you when websites set or access
cookies. If you disable or refuse cookies, please note that some parts of our
Services/Platform may become inaccessible or not function properly. For more
information on the cookies we use, please see our Policy on Cookies and Similar
Technologies.
3. Why do
we process your personal information?
We will only use your personal data when the law allows us to. Most
commonly, we will use your personal data in the following circumstances:
·
Where we need to perform the contract, we are about to enter into or have
entered into with you.
·
Where it is necessary for our legitimate interests to improve our Services
and to provide you a safe and secure Platform.
·
Where we need to comply with a legal or regulatory obligation.
In certain circumstances, we may
also process your personal data based on your consent. If we do this, we will
let you know the purpose and the category of personal data to be processed at
the time we seek your consent.
We have set out below a description of the ways we use your personal data,
[and which of the legal bases we rely on to do so. We have also identified what
our legitimate interests are where appropriate].
3.1 For providing access and delivering Services through our Platform
If you log in using your mobile number or email id, we use your first name
and last name, mobile number and/or e-mail address to identify you as a user
and provide access to our Platform.
If you log in using your Facebook account, we use your first name and last
name from your Facebook profile and the Facebook e-mail address to identify you
as a user on our Platform and to provide you access to our Platform.
The above log-information data is also used by us to deliver our Services
to you in accordance with our Terms of Use.
We use your e-mail address and mobile number (by SMS) to make suggestions
and recommendations to you about our Services that may be of interest to you.
We process the above information for adequate performance of our contract
with you and based on our legitimate interest in undertaking marketing
activities to offer you Services that may be of your interest.
3.2 For improving your experience on the Platform and developing new
functionalities of the Platform
1. We use clickstream data to:
·
Offer you tailored content, such as giving you more relevant search results
when using our Services.
·
To determine how much time, you spend on our Platform and in what manner
you navigate through our Platform in order to understand your interests and to
improve our Services based on this data. For example, we may provide you with
suggestions on content that you can visit based on the contents you have
clicked.
·
To monitor and report the effectiveness of the campaign delivery to our
business partners and for internal business analysis.
2. We use your location data for following purposes:
·
To compile anonymous and aggregated information about the characteristics
and behaviour of KERALA RENT users, including for the purposes of business
analysis, segmentation and development of anonymous profiles.
·
To enhance the performance of our Services and to personalise the content
we direct towards you. For example - with the help of location data we display
ad listings which are in your vicinity to improve your buying experience. For
this purpose, Google Maps is integrated into our Platform. This means that both
Google and we are responsible for the processing of your location data in the
context of Google Maps. In any case, we will not process your location data for
any other purposes but those explained in this Privacy Statement. However,
Google might process such location data for their own purposes as explained in
the Google Privacy Policy which can be reviewed here Your use of Google Maps through our Platform
is subject to Google Maps’ Terms of Service.
·
To measure and monitor your interaction with the third-party advertisements
banners we place on our Platform.
3. With the help of your log-in information which includes your email ID
and phone number, we map the different devices (such as desktop, mobile,
tablets) used by you to access our Platform. This allows us to associate your
activity on our Platform across devices and helps us in providing you a
seamless experience no matter with device that you use.
4. We access and analyze your chat messages with other users conducted
through the chat function on our Platform for product enhancement and to
provide you with a better user experience (e.g. to identify sold items and to
provide you with active listings only). Therefore, we develop and train machine
learning models and algorithms to automatically analyze your chat content. To
build and train our machine learning models our machine learning specialists
may review exemplary chat content manually. In these circumstances highly restricted
access rights apply to selected machine learning specialists analyzing the chat
content. During this analyzation process, we are de-identifying chat content as
much as possible by applying a scanning filter to detect and hide personal data
such as names, phone numbers, e-mail addresses. However, there may still be
cases beyond our control in which the chat content may show certain personal
data that you have chosen to provide.
5. In case you agree to opt for KYC verification as available on our Platform,
depending on the device camera permission we will request you to click in real
time an image of your face and an image of your identity proof in quick
succession in order to verify your identity. Upon completion of the KYC
process, in case the image on the identity proof matches with the image of the
face captured, your account will be considered as verified. Such verification
will help you to build trust among other users and receive better responses to
your listings
We process the above information on the basis of our legitimate interest to
improve your experience on our Platform and for adequate performance of our
contract with you.
3.3 To provide you a safe and secure Platform
1. We use your mobile number,
log data and unique device identifiers to administer and protect our Platform
(including troubleshooting, data analysis, testing, fraud prevention, system
maintenance, support, reporting and hosting of data).
2. We access and analyze your
chat messages with other users conducted through the chat function on our
Platform for customer satisfaction, safety and for fraud prevention purposes
(e.g. to block spam or abusive messages that may have been sent to you by other
users). Therefore, we develop and train machine learning models and algorithms
helping us to automatically detect and prevent inappropriate and fraudulent
user behaviour. Only in limited cases and circumstances our customer safety and
security specialists review chat content manually. In these circumstances
highly restricted access rights apply to selected customer safety and security
specialists analyzing the chat content. During the analyzation process, we are
de-identifying chat content as much as possible by anonymizing the unique
identification values assigned to users. However, there may still be cases
beyond our control in which the chat content may show certain personal data
that you have chosen to provide.
We process the above information for adequate performance of our contract
with you, to improve our services and on the basis of our legitimate interest
to prevent fraud.
4. How will we inform you about changes in our
privacy statement?
We may amend this privacy statement from time to time. We will post changes
on this page and will let you know by e-mail or through our Platform. If you do
not agree with the changes, you may delete your account by going to account
setting and select delete account.
5. Your right to request erasure
You have the right to ask us to delete or remove your personal data.
6. Communication and marketing
We will communicate with you by email, SMS or in app notification in
connection with our Services/Platform to confirm your registration, to inform
you in case your ad listing has become live/expired and for other transactional
messages in relation to our Services. As it is imperative for us to provide you
such transactional messages you may not be able to opt -out of such messages.
You may receive marketing communications from us if you:
·
Have requested such information from us;
·
Use our Platform or Services;
·
Provided us with your details when you entered a competition; or
·
Registered for a promotion.
7. Who do we share your data with?
We may have to share your personal data with the parties set out below for
the purposes set out in section 3 above.
Corporate affiliates: We may share your data with our group companies
which are located within as well as outside India and help us in providing
business operation services such as product enhancements, customer support and
fraud detection mechanism.
Third Party Service Providers: We use third party service providers to help
us deliver certain aspect of our Services for example, cloud storage
facilities.
We conduct checks on our third-party service providers and require them to
respect the security of your personal data and to treat it in accordance with
the law. We do not allow them to use your personal data for their own purposes
and only permit them to process your personal data for specified purposes and
in accordance with our instructions.
Advertising and analytics providers: In order to improve our
Services, we will sometimes share your non-identifiable information with
analytics providers that help us analyse how people are using our
Platform/Service. We, share your information with them in non-identifiable form
for monitoring and reporting the effectiveness of the campaign delivery to our
business partners and for internal business analysis. For further details about
our advertisers and analytics providers please refer to our Policy for Cookies
and similar Technologies
Law enforcement authorities, regulators and
others: We may disclose your personal data to law enforcement authorities, regulators,
governmental or public bodies and other relevant third parties to comply with
any legal or regulatory requirements.
We may choose to sell, transfer, or merge parts of our business or our
assets. Alternatively, we may seek to acquire other businesses or merge with
them. If a change happens to our business, then the new owners may use your
personal data in the same way as set out in this privacy statement.
Publicly available information: When you post an item for
sale using our Services, you may choose to make certain personal information
visible to other KERALA RENT users. This may include your first name, last
name, your email address, your location and your contact number. Please note,
any information you provide to other users can always be shared by them with
others so please exercise discretion in this respect.
8. Where do we store your data and for how long?
The data we collect about you will be stored and processed in secure
servers in order to provide the best possible user experience. For example –
for fast website or mobile application build up.
We will only retain your personal data for as long as necessary to fulfil
the purposes we collected it for, including for the purposes of satisfying any
legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we
consider the amount, nature, and sensitivity of the personal data, the
potential risk of harm from unauthorised use or disclosure of your personal
data, the purposes for which we process your personal data and whether we can
achieve those purposes through other means, and the applicable legal
requirements.
9. Technical and organisational measures and
processing security
All the information we receive about you are stored on secure servers and
we have implemented technical and organisational measures that are suitable and
necessary to protect your personal data. KERALA RENT continually evaluates the security of its network
and adequacy of its internal information security program which is designed to
(a) help secure your data against accidental or unlawful loss, access or
disclosure, (b) identify reasonably foreseeable risks to the security of the KERALA RENT network, and (c) minimize
security risks, including through risk assessment and regular testing. In
addition, we ensure that all payment data are encrypted using SSL technology.
Please note, despite the measures we have implemented to protect your data,
the transfer of data through the Internet or other open networks is never
completely secure and there is a risk that your personal data may be accessed
by unauthorised third parties.
10. Links to third-party websites
Our Platform may contain links to third party websites or apps. If you
click on one of these links, please note that each one will have its own
privacy policy. We do not control these websites/apps and are not responsible
for those policies. When you leave our Platform, we encourage you to read the
privacy notice of every website you visit.